I was having a conversation with my wife at home the other day and complained that my eyes hurt. She immediately reminded me of the “Frame” she had gifted me about 6 months back so that I could go change my glasses and wear something that looks more trendy!!! It has been over 2 years for sure that I have got my eyes checked. It is sheer inertia that I have not done this. I checked with a number of people and most do not check their eyes even once a year even if they wear prescription glasses.
This is where Opticians (I have loosely used this term to indicate all the retailers who deal with prescription glasses) have an opportunity. Their needs to be a mechanism for a company like Lawrence and Mayo to utilize this opportunity and build year on year ongoing revenue by just servicing their existing customers. How about rather than just sending once a year “Happy Birthday” SMS that Lawrence and Mayo does (this itself is admirable since most other retailers I have shopped with do not even do this all though this is a straight forward activity which a Software could do), if these guys have mobile Optometrists go to customers and check their eyes. I would have changed my glasses atleast 3 times in the last 2.5 years had this been done. And just imagine the wonders Word of Mouth Marketing from existing customers would do for Lawrence and Mayo’s business. Vivek (Marketing Director of Lawrence and Mayo – is a good acquaintance) are you hearing!!!!!
