We were just having an internal discussions around building community centric products in India. One of our team member vehemently disagreed with this idea saying that with all these community divisions that already exist across so many issues in this country, doing so would be morally irresponsible. I kind of don’t buy into this idea personally. As an organization I believe our role is to help our customers reach out most effectively to their users and if it can be done using a community centric approach then why not do so.
As an idea why can’t one of the telecom service providers launch a Value Added Service only for say the Parsi Community and call the service “Patra ni Macchi”. Obviously the factors like will this VAS generate revenue and more importantly ongoing revenue is something that will need to be considered. Studying the Parsi community closely would surely give answers to these questions. So Vodafone, Aircel, Airtel – are you listening!!! “Patra ni Macchi” might be your next big Value Added Service.
